Cases
MasterChef - Vellamo Water
Vellamo Water is a globally recognized luxury water brand famous for their glass bottle design. We worked closely together with the client’s marketing team during Fall of 2024. The intention was to create an effective marketing push for the client's partnership with MasterChef Finland. Overall, our work reached over 1 million Finnish consumers.
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We created multiple animations and a pause ad that were used in different formats:
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MasterChef Finland (5-second animation on TV and pause ad in MTV Katsomo)
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Social media (10-second vertical and 5-second animation)
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15m2 screen in the heart of Helsinki on Kolmensepänaukio (10-second horizontal silent animation)
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Production for the commercials were done completely digitally combining different technologies e.g. 3D software. In addition, sound design (excluding speech) was made by us. Minimalist style was important to show the elegance of the brand and products. The main objectives of the commercials were:
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​​To create a beautiful presentation of 2 luxury water bottles.​
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Emphasizing the glass design in studio lighting.
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To tie the products with the core brand themes of Vellamo Water, which are:
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Ice age, granite rock, water, the contrast between light & dark.
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Azure Cologne
We created the first-ever 3DAI commercial in Finland by combining multiple visual technologies and tools. Everything except the music was made in-house, including the script and sound design.
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The purpose of the commercial was to display the luxury product Azure Cologne in an exotic environment full of different rich activities during a holiday. And as you can see, the bottle becomes increasingly empty as the video goes on, indicating the product is used continuously.
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We trained our AI model with our 3D model of the product. All output AI gave was heavily human-directed and human-edited. By creating this product commercial we proved that by utilizing AI, we don’t have to make compromises in creative direction while increasing cost-effectiveness.
KP ServicePartner
Precinct short story
Precinct was made to showcase our ability to create real-time 3D environments and animations especially for video games and virtual production, but also for other uses. Precinct also displays our skills in crafting a specific atmosphere and visual narrative. This project was the next step in expanding our production and challenging what we think is possible.
